Music portraiture

Portrait photography

Portrait or portraiture photography is a type of photography which captures or small group of peoples, where the face/faces are the main feature in the image.  The main aim of this type of photography is to portray the personality, mood of the subject that is being photographed.

A portrait normally consists of the subject looking directly at the camera.

In portrait photography the focus is normally on the person’s eyes and eyes, this is usually done on a sharp focus to get all of the detail in, this then allows the less important features to be on a soft focus and not have the attention drawn to them.  

Chris Gloag

Chris Gloag is a professional portrait photographer who shoots portraits for the editorial, corporate and advertising market. Chris produces not just photos for the rich and famous but also for the general public who pay for self portraits.

Michael Roberts Williams 

                                                     (Above Michael Roberts Williams)

Michael Williams is well known for his portraits of musicians, including people like: The Killers, Ellie Goulding, Pixie Lott etc. He doesn’t just focus on musicians, he is also known for photographing people from film and sport.

Including the portraits that he has created for magazines, he has also created images for record labels and some commercial clients which include Adidas, Phillips etc.   

Photo-shoot notes

Guitar/Base:

Studio picture including real life snake and fake blood.

Landscape: Somewhere quite run down and derelict, possibly somewhere like RMW Pauls that has been abandoned for a while.

Only one of my subjects (Oscar) wants colourful images, my other subject (Chris) I will be photographing wants a variety of colour and black and white images.

Both subjects want studio shots, these will be kept as simple as possible as I don’t want the focus to be taken away from the instrument and their musician. For one of my subject they have asked for some live shot to be taken so i will take these whilst they are rehearsing or possibly even having a gig etc, this all depends on whether they have a gig scheduled anything soon.

                                                                         Edited images

                                                                              Chris

Oscar

Music portrait evaluation

Overall I really liked the final images that I edited for both of my artists. All of the images feature exactly what my artists wanted features in their photos, I have added several things to make them look just that little bit more interesting. 

For my first artist; he only wanted photos taken out on location. So for think I took him out at night and took him to one of the highest buildings in the town; which I had previously gotten approval on from the person who owns it saying that we were allowed to shoot up there. As it was evening when I took these images it gave the photos more of a powerful feel about them, and with all of the added light that was coming from all the buildings, cars and street lights in the surrounding area it added a nice effect to it.

When it came to actually editing the images not much had to be added because there was so much happening in the background/surrounding area that if I added anything to it then it could result in it look cluttered or possibly even a bit of an eye soar, so instead I decided to merge two of the images together so that one of the images was overlapping the other image. The two images that we decided on where images that had to different looks about them, I almost wanted to portray his alter ego, meaning that one of them shows you what he is like when performing, and then the other one show a more solemn and calm person; what his personality is like in real life.

For my second artist we only did a studio shoot. I started off using different types of lighting: starting off dark and then gradually adding more lighting to it.

On the images that I edited I tried to keep them as natural as possible; this is what he required. In the image that did not have a quote in it I made the whole image black and white and I then carefully erased the black that and white that was layering the guitar so that this was the only colourful section that featured that was in the image itself. Doing this resulted in the image standing out and which worked well as it ended up not making the image look flat/boring. I left the image without a quote because I felt that if I had added one then it wouldn’t look right; so this would have resulted in the quote looking out of place and ruining the whole of the image.

The image that had the Shakespeare quote in it was also black and white, there was a lamp in the shot; I was unsure what to do with this so I decided to make it look as if there was a single spotlight on him and because the look on his face was so high in concentration it looked as if he was performing. For the text because it was a Shakespearian quote, I decided to go along with this concept and have the font of the text look like old English; how it was written back in that era, I also made the text a dark grey so it went along with the colours I had chosen to use: this is because if I used a bright vibrant colour it would look out of place and could result in it not having the same effect.

For my second artist we only did a studio shoot. I started off using different types of lighting: starting off dark and then gradually adding more lighting to it.

On the images that I edited I tried to keep them as natural as possible; this is what he required. In the image that did not have a quote in it I made the whole image black and white and I then carefully erased the black that and white that was layering the guitar so that this was the only colourful section that featured that was in the image itself. Doing this resulted in the image standing out and which worked well as it ended up not making the image look flat/boring. I left the image without a quote because I felt that if I had added one then it wouldn’t look right; so this would have resulted in the quote looking out of place and ruining the whole of the image.

 

Web design

Understanding of web coding protocols.

The main usage of a web browser is a quick version of retrieving, presenting and transferring information sources off the world wide web (WWW) you also cannot see a website without one. Once you have completed your search/put in the appropriate words to search, the browser will then come up with pages of hyperlinks to hundreds of different pages that the browser thinks will benefit you. Examples of web browser would be, Google being a very popular one, and then others including Bing, MSN etc.

There is quite a lot of common web coding language; HTML: Hyper text mark up language.

XHTML: Extensive hyper text mark up language.

CSS: Cascode style sheets.

HTML is basically coding that is included to create a webpage. An example of HTML:

HTML

HEAD

BODY

Nesting

</HTML>

The head in the HTML coding is the bit that includes the title meta data- javascript. Then the body is how it looks/decorated, this includes thing like the font type and size, what colours are in it and then if you have any pictures or images featuring on the page.  

When it comes to publishing your page onto the internet you should use an FTP which stands for: File transfer protocol;  this is a way of uploading data onto a server; this sends big files that would take too long to upload using a smaller server.  This type of transfer protocol will only send things, you will not receive anything back.

Web authoring or WYSIWYG- What you see is what you get. Web authoring is when you use a software, using an HTML coding the web site that you are creating will then be based around completely depending on what is put into the coding hence WYSIWYG; what you put in determines what you get out of it. 

A good way of promoting a website is S.E.O; this is a technique which helps the search engine i.e. Google, Bing etc to rank your website compared to any other. This task is performed by a piece of software, called a crawler or a spider. A good way of getting your web page seen is putting obvious words in it that would be are commonly searched. Another is to misspell, this is very common and will more than likely get you more searches than if you put other words in spelt correctly.

Social media optimisation is a method of social activity with the intent of attracting visitors to the website.

Photography assignment 2: Image and text

Image and text

Illustrative photography  

Illustrative can take many forms, it isn’t just simply take an image with a camera and be done with it, it also included taking the image and correcting it; editing the image  thins may not be nothing more than just taking the existing image and changing the tone of it for example. There is however many things that could be changes on it; ”It may involve applying techniques that make a straight photo appear to have been illustrated by hand, or it may mean photographing a variety of objects/people, bringing them into the computer and working them into a collage.”  (www.doolittlestudio.com)  Illustrative photography is usually used for media texts i.e. a book cover and CD case. This image is meant to in a sense sum up what the book/CD is about; so it has to be unambiguous. If you are talking about a book it isn’t always the case that you know which one you are going to get, it is often the front cover of it that makes a person decide whether they are going to purchase it or not; the cover needs to make it stand out from all of the rest that are surrounding them.  ”A picture is worth a thousand words is a perfect saying to sum this up.”

An illustrative photographer will usually receive a form from a business including basically everything that they want in the image that the photographer will take; including size, colour, background, characters in the image and what specific look they want them to have. This is then down to the photographer to find and produce all of this. If they fail to perform and reach the expected requirements then they can easily be replaced.

Daniel Lee

”Daniel Lee was born in Chunking, China and was raised in Taiwan. He received an MFA in Photography and Film from Philadelphia College of Art and worked as an Art Director in New York until the late seventies, at which point he switched careers to photography.” (http://www.daniellee.com/Bibliog.htm)

Iain Macmillan

Iain Macmillan is a Scottish photographer born on 20^th October 1938. Iain Macmillan took one of the most notorious and well known images in music history on 8^th August 1969, on Abbey Road. ”Iain Macmillan was a freelance photographer and a friend to John Lennon and Yoko Ono. He used a Hasselblad camera with a 50mm wide-angle lens, aperture f22, at 1/500 seconds.” (www.beatlesbible.com)  

Macmillan only took six shots whilst standin on a ladder 10feet in the air in the middle of Abbey Road. The Beetles walked across the famous crossing of Abbey Road:

” First Photo. John leads the group from left to right followed by Ringo, Paul and George. They kept this order throughout all the photos. There is a Mercedes pulling out of the studio behind them. John is looking away from the camera and Paul and George are in mid step. Paul is wearing sandals
Second Photo. They walk back in the same order. Good spacing but only John has a full step.
Third Photo. Left to right again, full steps this time but they are all too far left. There is now a traffic backup. There is a taxi, two vans and a double decker bus waiting to come forward. Paul is now barefoot.
Fourth Photo. Walking right to left, once again Paul Ringo and George all in mid step. The traffic has gone through but the bus has stopped to watch. This photo is the cover of Abbey Road by Brian Southall.
Fifth Photo. This photo was used for the cover of the album and is the only photo where we see Paul smoking. The only one with their legs in perfect formation. The three men on the left above Paul's head are Alan Flanagan, Steve Millwood and Derek Seagrove. They were interior decorators returning from a lunch break. On the right side between John and Ringo's head is Paul Cole an American tourist.
Sixth Photo. Ringo slightly too far behind John.
After the shoot Iain went to find a road sign for use on the back cover. It was taken on the corner with Alexandra Road. During photographing the sign a girl in a blue dress walked through the shot. Iain was angry but later it was chosen as the back cover.” (www.beatlesbible.com)  

Iain Macmillan died on 8^th May 2006 from lung cancer.

Final Edit

Evaluation

 My finished CD cover came out better than expected considering I don’t usually get on very well with photoshop. My final image wasn’t too different to my initial one as most of the things that it did include where in my original ideas.

To begin with I imported a CD template onto photoshop and saved this; as I knew that I wanted to use the famous Abbey Road Beetles cover I searched for the image I required and then inserted it into the section on the CD template that it was required to be in. I then changed the images opaqueness to about 30% so that I was able to scale the photo up to the correct size to fit the box and then changed its opaqueness back to 100%.

My finished CD cover came out better than expected considering I don’t usually get on very well with photoshop. My final image wasn’t too different to my initial one as most of the things that it did include where in my original ideas.

To begin with I imported a CD template onto photoshop and saved this; as I knew that I wanted to use the famous Abbey Road Beetles cover I searched for the image I required and then inserted it into the section on the CD template that it was required to be in. I then changed the images opaqueness to about 30% so that I was able to scale the photo up to the correct size to fit the box and then changed its opaqueness back to 100%.

I then had to decide on an image for the back of the CD case, I didn’t however want it to be similar to the front cover so I chose a picture of a 1967 Beetle as I thought it would be somewhat clever and ironic to have the name of the band’s name as The Beetles and then have a picture of a Beetle car. I then did the exact  same changing the opaqueness of the image to make sure that it did fit perfectly.

There was then the tricky task of making the CD image, for this I found an image of Abby Road without any of The Beetles members in it and cut the image down so that it was a circular shape and fit the CD template. I change the opaqueness down to about 50% as i wanted it to look a bit softer that the front cover of the CD case and didn’t want too much attention paid to it. I then used a black version of The Beetles name, i however put that layer underneath the main image layer because then I didn’t have to remove all of the white background around the text as it was hidden.

For the inside of the CD case i used a completely different image compared to everything else I was using, this image has a dark background with very vibrant colours in it whereas in the other images the colours were very neutral and simple; however somehow the total contrast works. For the wording of the spine I used the text that was from the from the front covers text but I just rotated it so that it was facing the correct way and would fit. When it came to choosing the text colour for the back of the case where all of the songs are listed it took me a while as it was difficult to find a colour that wasn’t hidden by all the colours in the picture or didn’t overpower it and make it look amateur. I used the same title for the front cover of the CD as I did for the actual CD, this was because I didn’t want it to look too dissimilar to everything else, I then placed it in a totally different place where it was on the original cover; it hopefully doesn’t obstruct anything or doesn’t get hidden away from other things in the image.  

Bibliography

http://www.doolittlestudio.com/photoillustration.html

http://www.beatlesbible.com/1969/08/08/the-abbey-road-cover-photography-session

                                                                                     

                                              

The image that they have used captures the mood of the book, as the dark tones of colours that have been added into the sky create a much more eerie atmosphere and it just makes you feel almost a bit unnerved, as the man isn’t lit very well in the image either so you can’t see any real detail in his face; expression etc it makes you feel concerned for the little girl that is in the picture as the light is portraying him as quite a dark and evil character. Whereas the soft lightness on the girl portrays her as innocent and vulnerable. The way that the man and the girl are positioned; the girl being further away making her look smaller, and the man being closer perceiving him as larger gives off the idea that the man is more stronger and has more power over the girl making him far more in control, which may not be such a good thing.

Image and text (Self portrait)

35mm format: 36x26m 

35mm film is normally used for chemical still photography,  it’s advantages are that it is affordable so if you have a tight budget then this would be a perfect option. As it’s so small and lightweight it’s very portable so you don’t have to worry about it being awkward carrying it around, meaning that you can take it with you practically anywhere. You usually tend to get 36 shot per roll of film. As it’s so affordable you somehow have to expect that some of the images do only give you limited qualities so you shouldn’t expect to have professional photographs.  

This type of camera format is generally only used for photojournalism, family pictures, sport and amateur photography.

Medium camera format: RB67

120 film; 6x4.5cm, 6x6cm, 6x7cm, 6x9cm,6x12cm, 6x17cm, 6x24cm

The RB67 is a medium format SLR: 6x7cm

What’s included in it:

• The body
• A revolving adapter, usually still attached to the body, but you need to be sure, these almost never come attached to the film back
• A film back
• A screen and a finder, waist-level are the most common
• A lens

(http://rb67.helluin.org/)

A medium format camera normally takes about 16-3 shot per roll of film, this may not seem like a lot of images however the quality you get from them are a lot better compare to a 35mm they are quite expensive so you have decide to whether you want quality compared to quantity. It is portable however as it is larger than a 35mm camera format then it is a bit more difficult; it’s not the type of camera that can just be put in your bag. Its applications vary from being studio based i.e. fashion to portraiture landscapes.

Large format cameras

5” x 4”, 10” x 8”  

Large camera formats produce excellent quality photos, this does come at a price though as these types of camera are very expensive they only produce 2 sheets of film per dark side so this isn’t much considering how much it cost, however to some people it doesn’t matter as they want the best quality image that they could possibly get. They weren’t really created for their portability as they are quite difficult to move around as they have so much that goes with them so for practicality they aren’t the best. This type of camera format tends to be used for landscapes and studio based things i.e. advertising, pack-shots and food. They are best to be used on things that aren’t moving or are static.

Cindy Sherman

Cindy Sherman is an American photographer and film director born in Glen Ridge; New Jersey on the 19^th January 1954, she’s mostly well known for her still films where she took photos of everyday life and then put them into a short film; in each of her photos she never looks the same so this is one of the monumental things about her work.

From her work Cindy Sherman’s has raised questions on how women are represented in society.

She works totally alone and takes up roles of being a author, director, make-up artist, hairstylist, wardrobe, and model.  Some people think of her photos as being feminist however she does not; people do have reason to think this as the 1981 shots show the stereotyping of a ‘typical woman.’

Her most recognised work is the stills that she took in 1977- 1980, it consisted of 69 black and white images of her posing as different roles and also in different settings. In this work she did not include anything textual as she wanted it to have some ambiguity.

Cristina Nunez

Cristina Nunez is a professional artist photographer, she started taking self portrait photographs since 1988. Her work as an artist-photographer has been internationally awarded, shown in many exhibitions and published in several photography books. She created a book titles ‘Someone to love’, the self portrait experience.’ 

                                                         Finished self portrait

Evaluation

My final image came from a 35mm film; I also took photos on a medium and large format camera. I chose the photo of me with my body turned away from the camera and I’m touching a zebra that is painted onto the wall; I chose this as it had a lot of detail in it and I though it would come across as a great affect.

I started off by getting the negative that I wanted to use and fitting it into the contact print frame, one i had done this I then fitted it into the enlarger and then set it to it’s brightest once this was done I then ‘Stopped down’ (turned down) by at least two stops so I could work with the negative in a good exposure light.

I then set the timer to 5 seconds and collected my test strip so I knew what exposure time I should use for my final copy, after doing this I decided that 8 seconds would be an adequate timing so one I had dried my test strip I then began on my main image.

After exposing it for the required 8 seconds I then placed it into the developer for 1-2 minutes, I then washed it off with water and put it in the fix for roughly 5 minutes after this the developer was washed off and then I dried the image.

Once the image was fully dried is scanned it onto the computer and created a new Photoshop file for it I then opened the required image and made the image rotate from portrait to landscape, once the image was the appropriate size I then tried to put a new York background behind it by changing the opaqueness of the image however with the zebra stripes and all of the building lights in the new York picture my image resulted in looking messy so I decided to scrap this idea and instead kept my image as it was. The text i used was ‘Concrete jungle where dreams are made of’ from Alicia Keys, Empire state of mind. I though these lyrics fitted in perfectly as it was an animal from a jungle, and it was written on a concrete wall. When the text was written the words got a bit lost in the zebras stripes so i just created a small opaque box and put the text in it just so it was easier to read.

TV advert production (Tasks 1-4)

Secondary research

Coca-cola

On the eighth May 1886 Coca-cola was first sold, in a small pharmacist, by the creator of the drink John Pemberton. In the very early years of the drink being marketed the drinks ingredients included both Cocaine and the Kola nut (Caffeine)

Coca-colas bright colours and well known logo it’s one of only a few products that is known worldwide; with its advertisement spreading from adverts on television, bill boards, posters, ads in magazines  and even sponsorship of television programs.  Back when coca-cola was first on the market it was only branded in women’s magazines and posters.  Back when it was first invented the drinks audience was mainly aimed at women as everywhere it was advertised was purely based around things that women would look at. As time passes and the drink becomes more well know and popular the drink is then drinks target audience is the aimed at a variety of people including women, men, teenagers, although the drink is consumed by people of all ages. The main aim of the drink is for it to look trendy so that people think it is a popular drink to consume they do this by the adverts they promote the drink in http://www.youtube.com/watch?v=FD_98LX4Rl4&feature=relmfu for this advert they replicate the drink as being the thing that is making the guy have a good day where as the other man who is on the train and does not have a coke is having a terrible time. The aim of the advert is to make the consumer think that if they don’t consume this drink then they will have a bad day like the man on the train, after watching this it would want people to join in on the ‘bandwagon’ and they won’t want to be the only person not drink it meaning that they wouldn’t be having such a good day as everyone else is.  You then get other adverts that are aimed at a wide variety of people that is stated in the advert http://www.youtube.com/watch?v=uTKswo3WwVA&NR=1  this makes people feel like the advert has been made specifically for them so they feel like it gives more of a personal message to them.   

Their slogan that they use for the product is: “Open happiness” this is meant to suggest that each time you consume one of their drinks it fills you and your day with happiness and it is meant to make you generally have a better time. The colours that they use are different shades of reds; there are also yellows, white text and then a black outline around the writing. The colours for this are very affective as they are bold and bright so it gets your attention yet it isn’t too over powering and in your face that you wouldn’t want to buy it or somewhat feel intimidated by it.

Dr Pepper

‘Dr Pepper is the oldest of the major brands of soft drinks in America.’  http://www.drpeppermuseum.com

‘It was in 1885 in Texas when Charles Alderton invented Dr Pepper. Then in 1904, the drink was then introduced to 20 million people who were attending a world fair, after that it became one of the world’s most consumed drinks.’ http://inventors.about.com 

The logo for Dr Pepper is very similar to the one for Coca-cola with the different tones of red and then the white text and black outline, the only difference is the font of the text, Coca-cola is more smoother and elegant where as Dr Pepper is bolder and more of just a general text.

Most of the adverts that Dr Pepper have created are mainly based around wit and humour:   http://www.youtube.com/watch?v=Nc-ER8UW8BQ&feature=related in advertisement it’s a good way to appeal to a person, if the advert makes them laugh and feel good then they will remember that advert hence remembering the product and then hopefully purchasing the product. 

A very important part of Dr Peppers advertising is their ever changing slogan. Their first ever one was in 1910 which was ‘king of beverages’ this was meaning that it’s better than all of the other drinks on the market. Then there is their latest slogan ‘There’s just more to it’ this is meant to put emphasis on what is in the drink and also makes the audience want to try it as they feel they are missing out.  

In some of their more humour based adverts they have the backing track of people saying ‘what’s the worst that could happen?’  http://www.youtube.com/watch?v=2AhO1qFmcAs&feature=related This is almost that they are asking the audience the question which is involving them and making them feel important, or it could also be portrayed as them daring the audience to try the drink.

Analysis of two adverts

Lucozade

For active people who have ‘A physical edge.’

http://www.youtube.com/watch?v=9T_LiUAVl4g

For the advert they have used a recent song that was at the top of the charts only just a few weeks ago. The audience I suspect would be for late teens, I think not only just because of the music but also by the actors that are featured in the advert; they’re young and vibrant so the people who the advert would appeal to would be of people of the same age.

There isn’t a story of sorts in the advert, it is just mainly just based around the group of people who are performing at something that they are clearly exceptionally good at.

With the Mise-en-scene having the location of the advert being set in such a tropical and vibrant destination makes everything seem so much more inspirational and uplifting, it’s the perfect place for an energy drink product; as the drink is meant to produce energy than what better way to resemble this than having an energetic and fast passed advert.

The backing track that they use for the advert is called Louder by DJ Fresh, they have basically edited the video and cut it down so that it would be long enough for an advert http://www.youtube.com/watch?v=eE-dwpWpscU They have acquired some of the actors to model with a lucozade bottle so that then they could use the camera to pan around the actor and then zoom in onto the product.

Evian

http://www.youtube.com/watch?v=XQcVllWpwGs

This advert got huge hits of over 6 million as people couldn’t understand how a baby could roller skate ‘They used real babies but only used their faces, they then got professional skaters to perform the routine that was required, the skaters where in a bodysuit which had sensors attached to it. Afterwards they then turned the person’s body into a baby’s body and attached it to the head’ http://www.skwigly.co.uk It’s a type of rotoscoping animation.

Like the Lucozade advert there is no actual story around it; in actual fact the Evian advert is very similar to the Lucozade advert since they are both based around the concept of people skating and being active. Although, in the Evian advert the main focus is on the babies who are hydrating themselves with the drink, the products target audience isn’t young children they are just there to resemble that the drink makes you feel rejuvenated and also to make you feel more youthful.

Relating to the Mise-en-scene the music that was played for the advert worked perfectly as they made it seem as if the music was being played from the stereo. Not trying to sound stereotypical but it does seem like the type of music that would be played in that typical suburban park area.  Although they are only trying to sell water; which is very basic and as there are so many different types on the market they need to have a unique selling point, the Evian’s one is that this drink can do amazing things that are out of the ordinary and at the same time can make you feel youthful, hence why you have the roller skating babies to resemble this.  

Both of the adverts are very affective and show off what they want to show in a unique way, this makes them stand out, that’s one of the reasons why they are both very well known and consumed products. It just goes to show that it doesn’t matter what you are selling, if it isn’t advertised very well then people will not buy it.

Questionnaire on my idea

What makes a product stand out?

It’s logo; the more unique and bolder the better it seems.

Do you think that it seems unprofessional if you mention the price of the product in the advert?

Yes.

If the advert was for a health/energy drink would you prefer to have the information i.e. what affects it’s meant to have on you, what’s in it etc, on the label of the bottle or in the actually advert?

It should obviously be on the label and possibly a little bit of information on the advert as well however not too much as if the advert seem too factual then there is the possibility of it coming across as boring and people will become uninterested in it.

                                                                                                                        

Focus group

After talking to a small selection of people about my idea, there feedback was:

‘I would be quite interested in buying this product as I can put money on that almost every energy based drink on the market isn’t good for you health as they have a worrying amount of caffeine and sugar in them.’

‘Well I’m not allowed to drink normal energy drink as I have problems with my heart, and too much caffeine causes me to have palpitations, but i would happily buy this drink as I know it won’t affect my health.’

‘I think the colour scheme for the product would work well, as normally green is stereotypically referred to as being powerful so this would work well as this is how you are trying to bring your product across as being.’

Mayhem

An energy drink that is aimed at individuals who have busy/hectic lives and need a little extra boost to get them through the day, unlike usual energy drinks they are infused with loads of caffeine and sugar which in the long run is not good for your health, usual caffeine infused drinks will only give you a short burst of energy and then  you’re left feeling tired and sluggish, however Mayhem offers a natural alternative where it only has natural sugars from fruits so it is all good for your health and as it is filled with only natural fruits there is only need for the most smallest amount of caffeine hence it is much better for your health.

As I thought that having really bright and bold colours would make my product look really tacky I’ve decided to go for the idea of using different shades of green  as I personally think that green is quite a vibrant and refreshing colour I’ll then use white for the name of my product. The slogan I have decided on is Just a little something it’s meant to mean that it’s just a little pick me up and it doesn’t take much of it to make you feel back on form. It can also be taken in the literal way of mean there’s something in it to make you feel energised.

My target audience is for people who are active and lead busy lifestyles so; around the age of early 20’s.

Target audience profile:

Diesel

Age: 21

Town: Ipswich

Occupation: Student/works part time at Burtons

Interests: Gym, Socialising, Keeping active

Daily activity: Wakes up at around 8am, has a daily morning run. Afterward goes for his lectures at university once finished depending on whether he has work or not he’ll go out for a few hours with his friends. During the evening will go for an hour and a half session at the gym. If he has had work that day then he will go out in the evening.

Bibliography

http://www.beautifullife.info/advertisement/history-of-cola-in-ads/

http://www.drpeppermuseum.com/About-us/History-Of-Dr--Pepper.aspx

http://www.inventors.about.com/library/inventors/bldrpepper.htm

http://www.skwigly.co.uk/evian-advert/