Sunday 25 September 2011

Image and text (Self portrait)

35mm format: 36x26m 
35mm film is normally used for chemical still photography,  it’s advantages are that it is affordable so if you have a tight budget then this would be a perfect option. As it’s so small and lightweight it’s very portable so you don’t have to worry about it being awkward carrying it around, meaning that you can take it with you practically anywhere. You usually tend to get 36 shot per roll of film. As it’s so affordable you somehow have to expect that some of the images do only give you limited qualities so you shouldn’t expect to have professional photographs.  
This type of camera format is generally only used for photojournalism, family pictures, sport and amateur photography.


Medium camera format: RB67

120 film; 6x4.5cm, 6x6cm, 6x7cm, 6x9cm,6x12cm, 6x17cm, 6x24cm

The RB67 is a medium format SLR: 6x7cm
What’s included in it:
  • The body
  • A revolving adapter, usually still attached to the body, but you need to be sure, these almost never come attached to the film back
  • A film back
  • A screen and a finder, waist-level are the most common
  • A lens
A medium format camera normally takes about 16-3 shot per roll of film, this may not seem like a lot of images however the quality you get from them are a lot better compare to a 35mm they are quite expensive so you have decide to whether you want quality compared to quantity. It is portable however as it is larger than a 35mm camera format then it is a bit more difficult; it’s not the type of camera that can just be put in your bag. Its applications vary from being studio based i.e. fashion to portraiture landscapes.


Large format cameras

5” x 4”, 10” x 8”  


Large camera formats produce excellent quality photos, this does come at a price though as these types of camera are very expensive they only produce 2 sheets of film per dark side so this isn’t much considering how much it cost, however to some people it doesn’t matter as they want the best quality image that they could possibly get. They weren’t really created for their portability as they are quite difficult to move around as they have so much that goes with them so for practicality they aren’t the best. This type of camera format tends to be used for landscapes and studio based things i.e. advertising, pack-shots and food. They are best to be used on things that aren’t moving or are static.


Cindy Sherman

Cindy Sherman is an American photographer and film director born in Glen Ridge; New Jersey on the 19th January 1954, she’s mostly well known for her still films where she took photos of everyday life and then put them into a short film; in each of her photos she never looks the same so this is one of the monumental things about her work.
From her work Cindy Sherman’s has raised questions on how women are represented in society.
She works totally alone and takes up roles of being a author, director, make-up artist, hairstylist, wardrobe, and model.  Some people think of her photos as being feminist however she does not; people do have reason to think this as the 1981 shots show the stereotyping of a ‘typical woman.’
Her most recognised work is the stills that she took in 1977- 1980, it consisted of 69 black and white images of her posing as different roles and also in different settings. In this work she did not include anything textual as she wanted it to have some ambiguity.



Cristina Nunez


Cristina Nunez is a professional artist photographer, she started taking self portrait photographs since 1988. Her work as an artist-photographer has been internationally awarded, shown in many exhibitions and published in several photography books. She created a book titles ‘Someone to love’, the self portrait experience.’ 



                                                         Finished self portrait


Evaluation

My final image came from a 35mm film; I also took photos on a medium and large format camera. I chose the photo of me with my body turned away from the camera and I’m touching a zebra that is painted onto the wall; I chose this as it had a lot of detail in it and I though it would come across as a great affect.
I started off by getting the negative that I wanted to use and fitting it into the contact print frame, one i had done this I then fitted it into the enlarger and then set it to it’s brightest once this was done I then ‘Stopped down’ (turned down) by at least two stops so I could work with the negative in a good exposure light.
I then set the timer to 5 seconds and collected my test strip so I knew what exposure time I should use for my final copy, after doing this I decided that 8 seconds would be an adequate timing so one I had dried my test strip I then began on my main image.
After exposing it for the required 8 seconds I then placed it into the developer for 1-2 minutes, I then washed it off with water and put it in the fix for roughly 5 minutes after this the developer was washed off and then I dried the image.

Once the image was fully dried is scanned it onto the computer and created a new Photoshop file for it I then opened the required image and made the image rotate from portrait to landscape, once the image was the appropriate size I then tried to put a new York background behind it by changing the opaqueness of the image however with the zebra stripes and all of the building lights in the new York picture my image resulted in looking messy so I decided to scrap this idea and instead kept my image as it was. The text i used was ‘Concrete jungle where dreams are made of’ from Alicia Keys, Empire state of mind. I though these lyrics fitted in perfectly as it was an animal from a jungle, and it was written on a concrete wall. When the text was written the words got a bit lost in the zebras stripes so i just created a small opaque box and put the text in it just so it was easier to read.









































































Friday 2 September 2011

TV advert production (Tasks 1-4)

Secondary research
Coca-cola
On the eighth May 1886 Coca-cola was first sold, in a small pharmacist, by the creator of the drink John Pemberton. In the very early years of the drink being marketed the drinks ingredients included both Cocaine and the Kola nut (Caffeine)
Coca-colas bright colours and well known logo it’s one of only a few products that is known worldwide; with its advertisement spreading from adverts on television, bill boards, posters, ads in magazines  and even sponsorship of television programs.  Back when coca-cola was first on the market it was only branded in women’s magazines and posters.  Back when it was first invented the drinks audience was mainly aimed at women as everywhere it was advertised was purely based around things that women would look at. As time passes and the drink becomes more well know and popular the drink is then drinks target audience is the aimed at a variety of people including women, men, teenagers, although the drink is consumed by people of all ages. The main aim of the drink is for it to look trendy so that people think it is a popular drink to consume they do this by the adverts they promote the drink in http://www.youtube.com/watch?v=FD_98LX4Rl4&feature=relmfu for this advert they replicate the drink as being the thing that is making the guy have a good day where as the other man who is on the train and does not have a coke is having a terrible time. The aim of the advert is to make the consumer think that if they don’t consume this drink then they will have a bad day like the man on the train, after watching this it would want people to join in on the ‘bandwagon’ and they won’t want to be the only person not drink it meaning that they wouldn’t be having such a good day as everyone else is.  You then get other adverts that are aimed at a wide variety of people that is stated in the advert http://www.youtube.com/watch?v=uTKswo3WwVA&NR=1  this makes people feel like the advert has been made specifically for them so they feel like it gives more of a personal message to them.   


Their slogan that they use for the product is: “Open happiness” this is meant to suggest that each time you consume one of their drinks it fills you and your day with happiness and it is meant to make you generally have a better time. The colours that they use are different shades of reds; there are also yellows, white text and then a black outline around the writing. The colours for this are very affective as they are bold and bright so it gets your attention yet it isn’t too over powering and in your face that you wouldn’t want to buy it or somewhat feel intimidated by it.

Dr Pepper
‘Dr Pepper is the oldest of the major brands of soft drinks in America.’  http://www.drpeppermuseum.com
‘It was in 1885 in Texas when Charles Alderton invented Dr Pepper. Then in 1904, the drink was then introduced to 20 million people who were attending a world fair, after that it became one of the world’s most consumed drinks.’ http://inventors.about.com 



The logo for Dr Pepper is very similar to the one for Coca-cola with the different tones of red and then the white text and black outline, the only difference is the font of the text, Coca-cola is more smoother and elegant where as Dr Pepper is bolder and more of just a general text.
Most of the adverts that Dr Pepper have created are mainly based around wit and humour:   http://www.youtube.com/watch?v=Nc-ER8UW8BQ&feature=related in advertisement it’s a good way to appeal to a person, if the advert makes them laugh and feel good then they will remember that advert hence remembering the product and then hopefully purchasing the product. 
A very important part of Dr Peppers advertising is their ever changing slogan. Their first ever one was in 1910 which was ‘king of beverages’ this was meaning that it’s better than all of the other drinks on the market. Then there is their latest slogan ‘There’s just more to it’ this is meant to put emphasis on what is in the drink and also makes the audience want to try it as they feel they are missing out.  
In some of their more humour based adverts they have the backing track of people saying ‘what’s the worst that could happen?’  http://www.youtube.com/watch?v=2AhO1qFmcAs&feature=related This is almost that they are asking the audience the question which is involving them and making them feel important, or it could also be portrayed as them daring the audience to try the drink.


Analysis of two adverts
Lucozade

For active people who have ‘A physical edge.’
For the advert they have used a recent song that was at the top of the charts only just a few weeks ago. The audience I suspect would be for late teens, I think not only just because of the music but also by the actors that are featured in the advert; they’re young and vibrant so the people who the advert would appeal to would be of people of the same age.
There isn’t a story of sorts in the advert, it is just mainly just based around the group of people who are performing at something that they are clearly exceptionally good at.
With the Mise-en-scene having the location of the advert being set in such a tropical and vibrant destination makes everything seem so much more inspirational and uplifting, it’s the perfect place for an energy drink product; as the drink is meant to produce energy than what better way to resemble this than having an energetic and fast passed advert.
The backing track that they use for the advert is called Louder by DJ Fresh, they have basically edited the video and cut it down so that it would be long enough for an advert http://www.youtube.com/watch?v=eE-dwpWpscU They have acquired some of the actors to model with a lucozade bottle so that then they could use the camera to pan around the actor and then zoom in onto the product.

Evian


This advert got huge hits of over 6 million as people couldn’t understand how a baby could roller skate ‘They used real babies but only used their faces, they then got professional skaters to perform the routine that was required, the skaters where in a bodysuit which had sensors attached to it. Afterwards they then turned the person’s body into a baby’s body and attached it to the head’ http://www.skwigly.co.uk It’s a type of rotoscoping animation.

Like the Lucozade advert there is no actual story around it; in actual fact the Evian advert is very similar to the Lucozade advert since they are both based around the concept of people skating and being active. Although, in the Evian advert the main focus is on the babies who are hydrating themselves with the drink, the products target audience isn’t young children they are just there to resemble that the drink makes you feel rejuvenated and also to make you feel more youthful.
Relating to the Mise-en-scene the music that was played for the advert worked perfectly as they made it seem as if the music was being played from the stereo. Not trying to sound stereotypical but it does seem like the type of music that would be played in that typical suburban park area.  Although they are only trying to sell water; which is very basic and as there are so many different types on the market they need to have a unique selling point, the Evian’s one is that this drink can do amazing things that are out of the ordinary and at the same time can make you feel youthful, hence why you have the roller skating babies to resemble this.  

Both of the adverts are very affective and show off what they want to show in a unique way, this makes them stand out, that’s one of the reasons why they are both very well known and consumed products. It just goes to show that it doesn’t matter what you are selling, if it isn’t advertised very well then people will not buy it.


Questionnaire on my idea
What makes a product stand out?
It’s logo; the more unique and bolder the better it seems.

Do you think that it seems unprofessional if you mention the price of the product in the advert?
Yes.

If the advert was for a health/energy drink would you prefer to have the information i.e. what affects it’s meant to have on you, what’s in it etc, on the label of the bottle or in the actually advert?
It should obviously be on the label and possibly a little bit of information on the advert as well however not too much as if the advert seem too factual then there is the possibility of it coming across as boring and people will become uninterested in it.
                                                                                                                        
Focus group
After talking to a small selection of people about my idea, there feedback was:
‘I would be quite interested in buying this product as I can put money on that almost every energy based drink on the market isn’t good for you health as they have a worrying amount of caffeine and sugar in them.’
‘Well I’m not allowed to drink normal energy drink as I have problems with my heart, and too much caffeine causes me to have palpitations, but i would happily buy this drink as I know it won’t affect my health.’
‘I think the colour scheme for the product would work well, as normally green is stereotypically referred to as being powerful so this would work well as this is how you are trying to bring your product across as being.’
Mayhem
An energy drink that is aimed at individuals who have busy/hectic lives and need a little extra boost to get them through the day, unlike usual energy drinks they are infused with loads of caffeine and sugar which in the long run is not good for your health, usual caffeine infused drinks will only give you a short burst of energy and then  you’re left feeling tired and sluggish, however Mayhem offers a natural alternative where it only has natural sugars from fruits so it is all good for your health and as it is filled with only natural fruits there is only need for the most smallest amount of caffeine hence it is much better for your health.
As I thought that having really bright and bold colours would make my product look really tacky I’ve decided to go for the idea of using different shades of green  as I personally think that green is quite a vibrant and refreshing colour I’ll then use white for the name of my product. The slogan I have decided on is Just a little something it’s meant to mean that it’s just a little pick me up and it doesn’t take much of it to make you feel back on form. It can also be taken in the literal way of mean there’s something in it to make you feel energised.
My target audience is for people who are active and lead busy lifestyles so; around the age of early 20’s.
Target audience profile:
Diesel
Age: 21
Town: Ipswich
Occupation: Student/works part time at Burtons
Interests: Gym, Socialising, Keeping active
Daily activity: Wakes up at around 8am, has a daily morning run. Afterward goes for his lectures at university once finished depending on whether he has work or not he’ll go out for a few hours with his friends. During the evening will go for an hour and a half session at the gym. If he has had work that day then he will go out in the evening.

Bibliography